What I Do (and Don’t Do) as a Sleep Coach – And Why That Matters

Jul 7, 2025

If you’ve ever found yourself googling “baby sleep help” at 3am while holding a crying baby, or whispering to yourself “what am I doing wrong,” you’re not alone. Sleep is one of the most common challenges new parents face, yet it’s also one of the most misunderstood.

Between online advice, social media hacks, and conflicting opinions from family and friends, it can be hard to know where to turn. What works for one baby might not work for another, and most advice out there doesn’t take your reality into account like your feeding journey, your parenting values, your baby’s emotional needs, and your own mental load.

That’s where I come in.

My name is Helen. I’m a Health Visitor, Children’s Nurse, Certified Gentle Sleep Coach, infant mental health specialist, feeding and weaning expert, and mum of four. I’ve spent the past 28 years supporting thousands of families through the newborn phase, toddler transitions, progressions, reflux, feeding worries, and sleepless nights.

And here’s what I want you to know about my approach to sleep.

What I Do

I start with the full picture

Your baby’s sleep is never just about sleep. When I begin working with a family, I take a full 360-degree view of what’s going on… from feeding patterns, medical history, temperament and developmental stage, to sleep environment, parental wellbeing and family dynamics.

This is not about slotting your baby into a rigid system. It’s about understanding what’s already happening and why, and then working from there.

I tailor the support to your family

Every plan I offer is completely personalised. I don’t use standard templates or scripts. Your family has its own rhythm, preferences, challenges and goals and your sleep support should reflect that.

Whether you’re breastfeeding, bottle feeding, co-sleeping, rocking to sleep or contact napping, we’ll work with what you’re already doing and gently shift what’s no longer working.

I consider emotional and sensory needs

Sleep is emotional. Babies and toddlers don’t just need to be tired to fall asleep, they need to feel safe, regulated and connected. That’s why I always look at things like separation anxiety, sensory sensitivity, emotional regulation, and co-regulation strategies.

Feeding, reflux, food allergies and routines all affect how children sleep and how they feel about sleep. My plans take those into account and adapt as your baby grows.

I walk beside you, not ahead of you

I don’t give you a plan and disappear. Whether you choose a one-off consultation or a longer support package, you’ll get WhatsApp access, voice note check-ins, and scheduled follow-ups. I’ll be there with you when things feel shaky, when you’re not sure what’s working, and when it’s time to tweak things.

You don’t have to figure it out alone.

I use gentle, responsive methods

I will never ask you to leave your baby to cry alone. My approach is based on building secure attachment and trust. That means being present, emotionally available, and working at your baby’s pace, while still supporting gradual changes that lead to better sleep.

Gentle does not mean passive. It means intentional, informed, and respectful.

I respect sleep biology

I teach you how sleep really works, from circadian rhythms to sleep cycles, nap transitions to regressions. When you understand what’s happening developmentally, it becomes easier to make changes without feeling like you’re failing.

You’ll feel more confident, more attuned, and more empowered to support your child through all the ups and downs.

What I Don’t Do

I don’t use “cry it out” methods

You will never hear me suggest leaving your baby to cry alone. Sleep training methods that involve ignoring your baby’s distress are not part of my practice. Babies cry because they need something and I believe they deserve a caregiver who listens.

There are ways to improve sleep gently, without distress, while still supporting your child’s ability to settle and rest.

I don’t give out rigid routines

Life with babies and children is unpredictable. Strict routines that do not take into account developmental needs, emotional states or family realities often lead to frustration rather than results.

I help families build rhythms, not rules. These rhythms offer flexibility, consistency and comfort, not rigidity.

I don’t shame your current sleep setup

Still rocking to sleep? Contact napping? Co-sleeping? Feeding at bedtime? None of these are failures. They’re just tools that may or may not still be serving your family. My role is not to judge how you got here, it’s to help you move forward in a way that feels good to you.

I don’t ignore developmental leaps or “progressions”

Sleep is not linear. Sometimes a baby who was sleeping well suddenly isn’t. Sometimes a toddler’s sleep changes after starting nursery or welcoming a sibling. Illness, teething, anxiety and milestones all impact how your child sleeps and that’s normal.

I help you respond to these changes with confidence and flexibility, not fear.

I don’t forget about you

Your wellbeing matters. So many parents I work with are functioning on empty. physically, emotionally, and mentally. If you’re struggling with anxiety, postnatal depression, or burnout, sleep support should help relieve that pressure, not add to it.

I make space for you. You are just as important as your baby.

Why I’m Different

Most sleep coaches take a short online course and work from a handful of strategies. My background is different. I bring decades of professional training and real-life experience as:

  • A Registered Health Visitor
  • A Paediatric Nurse with extensive intensive care experience
  • A Certified Gentle Sleep Coach
  • An infant mental health and early development specialist
  • A feeding and weaning advisor
  • And a mum of four

I’ve seen every kind of sleep struggle, from hourly wakes to contact naps, nap refusal to bedtime battles, reflux to regressions, sensory sensitivities to sibling disruption.

With me, you get whole child, whole family support that is practical, evidence based, and rooted in compassion.

The Bottom Line

You’re not doing it wrong.

You don’t need to toughen up or figure it out alone.

You need support that respects your instincts and understands your child’s needs.

That’s what I do and that’s what I’m here for.

If you’re ready to feel calm, confident and well-rested again, I offer a free 15-minute discovery call to help you choose the right support for your family.

📩 You can book directly through this website or give me a shout via social media, email or WhatsApp.

You deserve rest…without guilt.


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